Social Media Strategies That Strengthen Customer Loyalty

Most leaders are very strategic about what’s posted on their organizations’ social media platforms. But many leaders overlook the negative impact their business experiences because of employees’ personal accounts. Racist, homophobic and sexist jokes, divisive political comments, and mean-spirited reviews of other businesses can destroy customers’ positive perception of your brand. This means you are sometimes losing new and existing customers without even knowing it! What’s the answer? Creating a solid social media policy minimizes these publicity nightmares while transforming your employees into ambassadors who strengthen customer loyalty. Join us for this interactive program on how to boost customer loyalty through a few inexpensive and simple steps!